Wolfgang Friess, CEO

His passion for traditional medicine, biodiversity, and medicinal herbs inspired him to found LFY. With decades of experience in leadership positions, he can draw on a vast network. On occasion, he ventures into the world's forests with 'botanical hunters.' This helps develop a refined selection of high-quality foods.

Ngoc Hà, CMO - R&D

Raised in Vietnam, she is familiar with the millennia-old magic of the vital knowledge of the Austro-Asiatic world. She is well-versed in the traditional art of fermentation, as well as the wisdom and power of plants. Having studied in Vienna and worked on both continents, she has come to know the worlds of prevention, vitality, resilience, and healthy long life from both East and West. She researches the ancient knowledge of the Germanic peoples and Celtic druids.

Tran Thu Ha, COO

Tran Thu Ha ensures on-site at LFY in Vietnam that all standards are adhered to. She checks whether our partners comply with our biodiversity rules and whether support for indigenous peoples is provided. Additionally, she serves as the liaison between research, authorities, and institutes in Vietnam.

Klaus Schmallegger, Biodynamic Farmer

Raised in the forests and orchard meadows in the "Garden of Austria" on a magical little mountain that served as a herb garden for Celtic druids thousands of years ago, he dedicates himself to the highest art of sustainable and harmonious agriculture. Biodynamic and biodiversity-promoting farming is his path.

Dr. med. Tran Ngoc Diep

Dr. Tran produces some of the high-quality food products with us. For this, she also oversees the supply chain, starting from the cultivation of raw materials to wild harvesting. She ensures fair payment and respectful interaction with the indigenous peoples.
She knows every cultivation region, every jungle where wild harvesting takes place. She knows every tribe member, every farmer, and can trace the raw material back to its origin.

Prof. Dr. Phuong

Dr. Phuong is an expert in biosciences and sustainable agriculture. On the Advisory Board of Live Forever Young, he brings valuable expertise in biodiversity and environmentally friendly cultivation methods.

Dr. pharm. Trung Trinh Present

Dr. Trung researches and develops marketable products for LFY from the Austro-Asian world. His incredible knowledge of herbs and medicinal plants is essential for LFY. He also provides us access to these. With his extensive network of doctors, pharmacists, biologists, and biochemists, we develop highly quality products.

Thuy Do

Thuy represents LFY in all legal matters. Her expertise in FMCG, commercial law, and her international network are essential for rapid international expansion. She is our representative for patent and trademark matters.

Dr. Le

Dr. Le is our scientist in the USA. Through her research and access to the Native Americans, we can develop natural, marketable products with her.